Word: hasbro
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Dates: during 1990-1999
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...entrepreneurs large and small have seized on VR, hoping to turn Defense Department-bred technology into show-biz profit. Companies from the Hudson River to Tokyo Bay -- the brand names include Paramount Communications, AT&T, Viacom, Sega, Nintendo, Sony, Matsushita, Edison Brothers, Hasbro and Time Warner -- are betting cumulative billions on VR. Christopher Gentile of Abrams/Gentile Entertainment, which is developing a home-VR system in Princeton, New Jersey, predicts virtual game shows by 1996. How about 3-D TV? Shopping by VR? The Home Sex Network? "If someone gets there in the home with the right quality and cost," notes...
...decision to renew China's most- favored-nation trading status are not simply political and moral: China has jumped from the 35th largest American trading partner in 1979 to seventh largest last year. Forty percent of the toys sold in the U.S. are made in China, such as Hasbro's Ernie doll...
...underwear. JC Penney has opened Barney boutiques, which sell everything from jogging outfits to necklaces. "It's going to be the hottest toy this Christmas, because every two- to five-year-old child in America knows who Barney is," says Standard & Poor's toy analyst Paul Valentine. Next year Hasbro intends to market an 18- in.-tall talking Barney. Plans for a network-TV special, a Barney movie, a line of books and a record deal are all in the works. Watch your flank, Big Bird...
...Hasbro is offering Monster Face, a life-size plastic skull that comes complete with "blistering boil," "nose slime drip" and "quivering bugs and worms." Kids can style it to be as repugnant as possible. Kenner is betting that kids will want to gross out Mom and Dad with Savage Mondo Blitzer characters that come in four-packs with names like Puke Shooters and Chunk Blowers. While ERTL, a respectable die-cast model-car company, is offering ; Blurp Balls -- hideous softball-size spheres, with names like Retch-A-Rat Tomcat, that shoot out revolting objects from their mouths when squeezed...
...dolls aren't much better. The big trend is potty-training accessories, including Hasbro's Cabbage Patch-size toilet with tinkling and flushing sound effects. As for action figures, check out Tyco's Incredible Crash Dummies with detachable limbs. What better way to teach your child auto safety...