Word: hasbro
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Dates: during 1990-1999
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Toymakers are selling nostalgia and reality themes -- sometimes together. Hasbro is bringing back the original foot-high G.I. Joe. Today he speaks Chinese and Arabic and wears Desert Storm fatigues. Watch for a Saddam doll that won't quit...
...toymaker, also took on a staggering debt from the $674 million sale. The Minnesota-based company's burdens grew worse with the recession, which coincided with a dearth of successful new Tonka products. Last week the toymaker decided to seek help from the big kid on the block. Hasbro (1990 sales: more than $1 billion), the largest U.S. toymaker, will acquire Tonka's stock and debt in a deal worth about $500 million. Hasbro, which makes G.I. Joe, Cabbage Patch dolls and Playskool toys, earned $61 million in the first three quarters of 1990, while Tonka lost $25 million...