Word: hasbro
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Dates: during 2000-2009
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...Holograms” was a group of five dolls originally created by Hasbro in 1985. When Jem first debuted on shelves, she was meant to serve as the antiBarbie and had a lot more going on than the other dolls in her cohort. She even came with a nice little background story to prove it. Little girls everywhere were fed the tale of Jem: pop diva by night, successful Starlight Records CEO Jerrica Benton by day. Always generous, Benton even donated all of the profits of Starlight Records to an orphanage. But the coolest part about Benton was her transformation?...
...billion. The NanoMuscle, which costs less than $1 to make, qualifies as nanotech, the company says, because of the size of its nitinol crystals, not the wire or motion. MacGregor compares his product to $40-to-$100 small motors made by potential competitor RMB, of Biel-Bienne, Switzerland. Hasbro, a major investor in MacGregor's start-up, expects to deliver its first nano-powered toys by Christmas 2003. NanoMuscle's challenge, like InMat's, will be to stay afloat long enough to sign companies on as clients...
...growing number of consumers are returning to a low-tech, nostalgic pleasure: board games. From 1999 to 2000, sales jumped 23%, as such games as Monopoly, Clue and Cranium found a new audience in adults and frenzied families eager for a Nintendo-free way to socialize. Toy giant Hasbro has been running an ad campaign that plays on just this theme, urging loved ones to gather weekly for "family game nights...
Lately, though, investors have renewed their faith in both companies. Mattel's stock has climbed 28% this year, while Hasbro's has risen 63%. Mattel CEO Robert Eckert plans to slash 1,300 jobs and shutter the firm's last U.S. plant (most toys are made in low-wage Southeast Asia and China.) He has moved product-development teams from El Segundo, Calif., to Hong Kong, where they can better coordinate manufacturing. Result: a leaner, nimbler operation, with toys shipped to retailers earlier in the season to avoid supply disruptions...
Despite plummeting sales of Furby- and Pokemon-related items this year, Hasbro returned to profitability in the third quarter, boosted by its slashng 750 jobs and consolidating toy operations at headquarters in Pawtucket, R.I. More sculpting and modeling is now done in China, closer to manufacturing plants. And the company points to rising sales of G.I. Joes--which began before Sept. 11--as vindication of its strategy of refocusing on core brands...