Word: hasbro
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Dates: during 2000-2009
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...them off the shelves in Honshu and sell them to retail stores in U.S. malls. Takara, their maker, will be unleashing more in August, including Transformer F-15 Starscream and ambulance Ratchet. A new line of He-Man replicas is due to arrive in stores in October, and Hasbro is considering a direct U.S. release of Transformer replicas for next year. Who says superheroes don't live forever...
FACE THE MUSIC Ever wanted to really sock it to Christina Aguilera? Now you can, courtesy of a new high-tech toy from Hasbro called M.A.G.S. ($19.99), which stands for Music Activated Gaming System. Plug M.A.G.S. into a CD player, or anything else that plays music, and it converts the sound waves into a graphics display, which you can shoot to earn points. Extra bonus for nailing Kenny...
...company hopes the Butt-Ugly Martians' appeal will foster a Pokémon-like craze. It has already lined up 50 licensees, including Hasbro, which is making B.U.M. toys, and the food concern Heinz, set to deliver Butt-Ugly pasta. Videos and figurines are already available; come September, larger action dolls will hit the stores. The strategy is global - the B.U.M.s will be charging into Europe in the autumn. And in June the Martians, who have American accents, will make their TV debut in the all-important U.S. market...
...help, I contacted Dr. Judith Owens, director of the Pediatric Sleep Disorders Clinic at Hasbro Children's Hospital in Providence, R.I. She started with our eldest kid, noting that although adolescents still need as much as 9 1/2 hours of sleep every night, they often get sleepy about an hour later than they did before hitting puberty. Ideally, if they go to bed later, they should sleep later, but that scenario conflicts with most school schedules. Thus some activists are lobbying to start the day later at middle and high schools nationwide. In the meantime, Owens suggests that kids steal...
...video-game system designed to lengthen--not shorten--your child's attention span. Developer East3 redesigned some NASA biofeedback technology to build the Attention Trainer, a helmet that monitors brain activity through the scalp. The data are relayed wirelessly to a PC and used in special games developed by Hasbro Interactive in which vehicles move faster or targets grow larger when players focus their attention. At about $1,000, it's not quite ready for the PlayStation crowd...