Word: hasbro
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Dates: during 2000-2009
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Your move, Hasbro...
...Agarwalla brothers - the maverick team that brought a wildly popular Scrabble knockoff to Facebook last year, just scored another bingo against Hasbro. A day after Hasbro filed a lawsuit to force the duo based in Kolkata (formerly Calcutta), India, to take down Scrabulous, the software developers quietly launched a new, roll-your-own version on Facebook. The move appears to cleverly sidestep legal issues while giving the 500,000 fans of Scrabulous a way to thumb their noses at the Man - and play the version of Scrabble they want...
...This cannot be a good thing for Hasbro - especially since it has not yet succeeded in shutting down the original Scrabulous website, which is in full swing. Nor can it be a good thing for Facebook, especially as many people simply decamp for the Scrabulous site...
...splinter groups have also sprung up, ranging from the militant to the simply depressed. "Give us Scrabulous or Give us Death!" has over 7,500 members and has issued a call to arms: "INVITE EVERY SCRABULOUS PLAYER YOU KNOW so we can get our voice heard! We know those Hasbro suits don't have hearts, but perhaps they have ears." At the other end of the spectrum is the more moderate, perhaps evangelical group, "Please, God, I Have So Little: Don't Take Scrabulous, Too," which has over 600 members and only three discussions ongoing, including the plaintive...
...Scrabulous, are still considering their options, I'm told. They have attorneys in both the U.S. and India, where they are fighting a similar action against Mattel, which owns the licensing rights to Scrabble outside North America. "Facebook has informed us that they have received a legal notice from Hasbro in reference to the Scrabulous application. In deference to Facebook's concerns and without prejudice to our legal rights, we have had to restrict our fans in USA and Canada from accessing the Scrabulous application on Facebook until further notice," their statement reads...