Word: hasbro
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Dates: during 2000-2009
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After many months of doing virtually nothing, Hasbro, maker of the board game Scrabble, finally moved today to shut down a hugely popular, rogue Scrabble website. The giant game company filed suit against the creators of Scrabulous in federal court in New York City Thursday morning, asserting copyright infringement and demanding that the counterfeit game be immediately taken down...
...Hasbro, which owns the intellectual property rights to the classic board game, released its own test version of online Scrabble earlier this year, opening the slow and clunky beta Facebook app to an indifferent public last week. So far, it has about 9,000 users in the U.S. and Canada...
...spokesman at Hasbro said the company expected that figure to rise as it debugs the game over the coming weeks. "The No. 1 priority for Hasbro has always been to offer fans a high-quality, legitimate version of Scrabble to play on Facebook," said Mark Blecher, general manager for digital media and gaming at Hasbro. "We think true Scrabble fans are going to want to play the authentic game, the one like the board game they have at home...
Blecher said he expected that Facebook - which he said had been notified before the suit was filed - would comply with Hasbro's order to scrap the app. Scrabulous was still up by late morning P.T.; a spokesman said Facebook would issue a statement shortly...
...easily by a child. And consistency has been key: the bricks produced today have the same bumps and holes, and can still interlock with those produced back in 1958. Fifty years on and the Lego Group is the world's fifth largest toymaker in terms of sales, after Mattel, Hasbro, Bandai and MGA Entertainment...