Word: hasbro
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Dates: during 2000-2009
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Last week, however, Monopoly changed its face. At least the doggy-and-thimble part. In Hasbro's Monopoly: Here and Now edition, the game has been made over, and upscaled, for the 21st century. The properties, named by designer Charles Darrow for locales in Atlantic City, now include real estate from around the country, selected by online vote. The railroads have become airports. Weimar-style hyperinflation has set in--for passing Go, you collect $2 million--but Times Square is a bargain at $4 mil, and while it's a refreshing admission that, yes, you can buy the White House...
...heroes, now bringing in nearly $230 million annually from more than 500 licensing partners. Today the Marvel brand adorns everything from toys, games and apparel to hotels and theme parks. "Marvel has the best array of characters of any licensor in the business," says Brian Goldner, president of Hasbro's U.S. toy division, whose company in January guaranteed Marvel at least $205 million for its toy licenses over the next five years...
DIED. Bernard Loomis, 82, canny toy marketer known as "the man who invented Saturday morning" for pioneering the production of TV shows that promoted toys; in Palm Beach Gardens, Fla. Working for toy giants Mattel, Kenner and Hasbro from the 1950s to the 1990s, Loomis developed hits, including Star Wars action figures--demand was once so high he gave IOUs to consumers while more toys were made--and a cartoon featuring Hot Wheels cars...
Monopoly players have cruised the streets of Atlantic City, N.J.--Baltic Avenue? I'll buy it!--since Charles Darrow created the board in 1935. But a new version out this summer has the casino town fuming. Gamemaker Hasbro held an online vote to pick landmarks from 22 U.S. cities for the Here & Now edition--and left Atlantic City out. "We don't have a monopoly on Monopoly," says Jeff Vasser, who heads the city tourist authority. "But we were a little put off." He's sending Hasbro a petition with 5,000 signatures calling for a Here & Now square...
Butterscotch, a life-size plush pony from Hasbro that nuzzles and eats carrots, debuts at the 2006 American International Toy Fair in New York City along with hundreds of other high-tech amusements, including a tweenage doll with artificial intelligence, an interactive easel and a musical robot fueled by MP3s. Here's a look at some of the most promising playthings hitting the show floor this week--and store shelves across the U.S. later this year. --By Maryanne Murray Buechner...