Word: hasbro
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Monopoly players have cruised the streets of Atlantic City, N.J.--Baltic Avenue? I'll buy it!--since Charles Darrow created the board in 1935. But a new version out this summer has the casino town fuming. Gamemaker Hasbro held an online vote to pick landmarks from 22 U.S. cities for the Here & Now edition--and left Atlantic City out. "We don't have a monopoly on Monopoly," says Jeff Vasser, who heads the city tourist authority. "But we were a little put off." He's sending Hasbro a petition with 5,000 signatures calling for a Here & Now square...
Butterscotch, a life-size plush pony from Hasbro that nuzzles and eats carrots, debuts at the 2006 American International Toy Fair in New York City along with hundreds of other high-tech amusements, including a tweenage doll with artificial intelligence, an interactive easel and a musical robot fueled by MP3s. Here's a look at some of the most promising playthings hitting the show floor this week--and store shelves across the U.S. later this year. --By Maryanne Murray Buechner...
...mini-spin-off of Lost is forthcoming. Time Warner (TIME's parent company) will offer computer downloads of past Warner Bros. series like Kung Fu through AOL (free but with ads), while Nickelodeon and Cartoon Network will sell shows for $2.99 for a media player made by toy company Hasbro. The National Academy of Television Arts and Sciences is even creating an Emmy for original video on nontraditional platforms such as mobile phones and computers...
...brought you Furby is back and getting ready to launch yet another cute little electronic gadget. When Roger Shiffman walked away from his job as president of worldwide marketing for Hasbro in 2001, having earlier launched such blockbuster toys as Giga-pets, Poo-Chis and the chatty Furby, the industry was stunned. The former CEO of Tiger Electronics had pioneered the development of high-tech toys and then gone on to help Hasbro steward its branding strategies. But at 48, Shiffman decided to leave toyland behind. For several years he took cruises and worked on his golf game. After successful...
Some say the return of the toy world's storied visionary is not a minute too soon. Toys "R" Us, hurt by price cutting from rivals, recently went private, and FAO Schwarz's parent company twice filed for bankruptcy. Meanwhile, consolidation among toymakers means Hasbro and Mattel have ever more control over what toys get sold. But even those huge toymakers feel added pressure over what to produce, thanks to the growing buying power of such huge distributors as Wal-Mart. "We need a shake-up in toys," says toy designer and Marvel Studios CEO Avi Arad. "I'm sure...