Word: hasbro
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...about half of the action figures are based on real soldiers. They wear the same fatigues, they carry the same weapons and even have the same dog tags as real troops. In fact, Hasbro, the maker of G.I. Joe, goes through no small effort to recreate the detail of historic soldiers in its Luftwaffe, NVA, and Soviet Union soldiers. It also includes more recent soldiers, such as those who participated in the first Persian Gulf...
...crash, thanks to an innovative design. The Power Air Surfer's two 32-in. wings and double propellers make it ultrastable at altitudes up to 100 ft., and it always glides in for a feather-soft landing--no matter how hard you try to make it crash. INVENTOR Hasbro AVAILABILITY Now, $75 TO LEARN MORE www.hasbro.com...
...Holograms” was a group of five dolls originally created by Hasbro in 1985. When Jem first debuted on shelves, she was meant to serve as the antiBarbie and had a lot more going on than the other dolls in her cohort. She even came with a nice little background story to prove it. Little girls everywhere were fed the tale of Jem: pop diva by night, successful Starlight Records CEO Jerrica Benton by day. Always generous, Benton even donated all of the profits of Starlight Records to an orphanage. But the coolest part about Benton was her transformation?...
...billion. The NanoMuscle, which costs less than $1 to make, qualifies as nanotech, the company says, because of the size of its nitinol crystals, not the wire or motion. MacGregor compares his product to $40-to-$100 small motors made by potential competitor RMB, of Biel-Bienne, Switzerland. Hasbro, a major investor in MacGregor's start-up, expects to deliver its first nano-powered toys by Christmas 2003. NanoMuscle's challenge, like InMat's, will be to stay afloat long enough to sign companies on as clients...
...growing number of consumers are returning to a low-tech, nostalgic pleasure: board games. From 1999 to 2000, sales jumped 23%, as such games as Monopoly, Clue and Cranium found a new audience in adults and frenzied families eager for a Nintendo-free way to socialize. Toy giant Hasbro has been running an ad campaign that plays on just this theme, urging loved ones to gather weekly for "family game nights...