Word: hasbro
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...company hopes the Butt-Ugly Martians' appeal will foster a Pokémon-like craze. It has already lined up 50 licensees, including Hasbro, which is making B.U.M. toys, and the food concern Heinz, set to deliver Butt-Ugly pasta. Videos and figurines are already available; come September, larger action dolls will hit the stores. The strategy is global - the B.U.M.s will be charging into Europe in the autumn. And in June the Martians, who have American accents, will make their TV debut in the all-important U.S. market...
What distinguishes the latest crop of robots from their strictly mechanical forebears is their ability to react to their environment (rather than dumbly obey the whims of their five-year-old masters). For example, Hasbro's B.I.O. Bugs send out radio and infrared signals to sense who or what is in the room. If it's a predator, the bug might decide to fight, gaining strength with each match it wins. Touch its antenna, and it will scurry away to flock with other bugs. "You can train them, but you can't tame them," says creator Richard Yanofsky, who claims...
...video-game system designed to lengthen--not shorten--your child's attention span. Developer East3 redesigned some NASA biofeedback technology to build the Attention Trainer, a helmet that monitors brain activity through the scalp. The data are relayed wirelessly to a PC and used in special games developed by Hasbro Interactive in which vehicles move faster or targets grow larger when players focus their attention. At about $1,000, it's not quite ready for the PlayStation crowd...
VIRTUAL BABY SITTERS A new report suggests that as family playtime continues to shrink, parents who once used their televisions as baby sitters are now doing the same with their home computers. More than half the British parents polled in the study (commissioned by toymaker Hasbro) spend four hours or less each week playing with their children. Only a third of the adults restrict the time their kids spend on computers, and a third say they have no concern for their children's safety while they are online...
...NAME, TEAM] Meg Whitman, eBay [SOLD*] $46 million [CURRENT**] $921 million [INDIVIDUAL STATISTICS] With Net auctions hot, ex-Hasbro exec bids up her portfolio...