Word: hasbro
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...Apparently not. "[Lead singer] Gene Simmons contacted us," says Bob LoMonaco, senior vice president of sales for Todd McFarlane, which makes the Kiss dolls. "This is the first celebrity doll we've made, but there has been a lot of interest." Each Kiss member will retail for about $7.99. Hasbro's General Eisenhower, as befits his station, will be a little pricier, at $49.99. And if you prefer your dolls-in-uniform to come equipped with a riding crop, Hasbro also makes a General Patton...
...have four minutes, and in movies like Malcolm X I have three hours and 15 minutes." Lee's brain will also be tapped for product ideas. When he talked fondly over breakfast about the old "Rock 'em Sock 'em" toy robot, DDB chairman and ceo Keith Reinhard took notes. (Hasbro's a client...
Because of the nature of the business--it generally takes about a year to design and manufacture a toy and then ship it all the way from Asia, where it is typically made--the battle lines for next summer are already drawn. Hasbro, a licensee for The Lost World, a Jurassic Park sequel, even persuaded the filmmakers to incorporate what promises to be an extremely toyetic dino-chasing truck into the film's plot--a nifty cart indeed...
...sales--the outlines of what's hot and what's not this Christmas are swiftly becoming clear. Topping most wish lists are consumer-electronics items ranging from Apple laptop computers that can cost thousands of dollars to kid's gadgets like Ricochet, a big-wheeled, radio-controlled car by Hasbro that sells for about $55. Educational cd-rom titles, such as Reader Rabbit and the Encarta encyclopedia, and videogame players like Sony's new 32-bit PlayStation ($300) are also likely to be in big demand this year...
...been down all year," says an industry watcher. The Power Rangers have handed the veteran infantryman an unconditional defeat. All non-Power Ranger action figures have done badly -- "They're pretty much duds," says an analyst -- though Hasbro's Batman bucks the trend...