Word: hasbro
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...Hasbro is offering Monster Face, a life-size plastic skull that comes complete with "blistering boil," "nose slime drip" and "quivering bugs and worms." Kids can style it to be as repugnant as possible. Kenner is betting that kids will want to gross out Mom and Dad with Savage Mondo Blitzer characters that come in four-packs with names like Puke Shooters and Chunk Blowers. While ERTL, a respectable die-cast model-car company, is offering ; Blurp Balls -- hideous softball-size spheres, with names like Retch-A-Rat Tomcat, that shoot out revolting objects from their mouths when squeezed...
Toymakers are selling nostalgia and reality themes -- sometimes together. Hasbro is bringing back the original foot-high G.I. Joe. Today he speaks Chinese and Arabic and wears Desert Storm fatigues. Watch for a Saddam doll that won't quit...
...toymaker, also took on a staggering debt from the $674 million sale. The Minnesota-based company's burdens grew worse with the recession, which coincided with a dearth of successful new Tonka products. Last week the toymaker decided to seek help from the big kid on the block. Hasbro (1990 sales: more than $1 billion), the largest U.S. toymaker, will acquire Tonka's stock and debt in a deal worth about $500 million. Hasbro, which makes G.I. Joe, Cabbage Patch dolls and Playskool toys, earned $61 million in the first three quarters of 1990, while Tonka lost $25 million...
...Toymaker Hasbro Inc. is launching its new line of Record Breakers miniature racing cars with a $6 million advertising campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
...eight-year-old boy if he wants to play with dolls, and he may paste you one. Better not tell him that a court has ruled that his GI Joe is a doll. Hasbro, which introduced GI Joe in 1964, has always used macho euphemisms like "action figure" to describe the soldier. Since 1982, though, when Hasbro began importing its GI Joe toys from Hong Kong, the U.S. Customs Service has classified it as a doll...