Word: hasbro
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...infatuation with the puckered face of the Cabbage Patch Kid is finally faltering. Toy & Hobby World magazine recently reported that Coleco Industries' cuddly doll ($59.95) lost its position as the best-selling toy in the U.S., a title it had held for 16 months. The new No. 1 is Hasbro Bradley's plastic-and-metal toy robot series, the Transformers (average price...
...were selling out fast of popular items as soon as they restocked shelves. Tonka has told some storekeepers that they can expect no more shipments until January of its hot-selling GoBots, innocent trucks and vans that turn into ferocious robots. Transformers, clones of GoBots that are made by Hasbro Bradley, are also in short supply and are now outselling their rival...
...trivia buffs - ever. Tonka Toys reports well over $100 million worth of orders for its Cy-Kill and 29 other GoBots since they were introduced last January. If Tonka can fill those orders, GoBots will easily overtake last year's $60 million worth of Cabbage Patch Kids. And Hasbro's rival 29 Transformer figures are expected to do as well as if not better than the GoBots. With a handful of other companies also producing versions, the new little robots will have the most lucrative first year of any nonelectronic toy in U.S. history...
...population of 50,000 stuffed bears, including mink ones priced at $200. The trendy board game Trivial Pursuit (price: $25) is hard to find in stores, and even sales of Monopoly are up about 10% from last year. Thanks in part to booming sales of G.I. Joe dolls, stodgy Hasbro Industries, which stayed out of the videogame wars, expects to increase its profits by about 60% this year...
...videocassette recorders, fur-tipped sweaters, microwave ovens and lots of costume jewelry. In toy departments, traditional and huggable products are upstaging video games. This year's hits: Coleco's pudgy Cabbage Patch Kids (about $35) and Kenner's fuzzy Care Bears (about $23). Military toys like Hasbro's G.I. Joe have also made a comeback...