Word: hasbro
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Tinkerbell's conservative sales approach, though, is now under increasing pressure from tough new competitors. Major toy manufacturers, including Mattel, Remco, Ideal, Hasbro and Mego, have introduced broad lines of make-believe makeup. Toy and Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small...
Many toy companies say that they had good reason to jump into the cosmetics business. "We've been losing girls for years," explains Hasbro Vice President Stephen Schwartz. "They're buying records and jeans; they're much more sophisticated than they used...
...Hokey Pokey Cotton Candy machine is a battery-operated, 16-in. miniature of the ones at the circus, is apt to get hands even stickier. Hasbro; $14-95. > Games are getting down to business, and Square Mile is an exercise in land development for future Zeckendorfs. Taking up where Monopoly left off, Square Mile plants industrial parks, housing developments and shopping centers amid forests and swamps with a singleness of purpose designed to make Secretary Udall quake in his hiking shoes. Milton Bradley...