Word: hasbro
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After many months of doing virtually nothing, Hasbro, maker of the board game Scrabble, finally moved today to shut down a hugely popular, rogue Scrabble website. The giant game company filed suit against the creators of Scrabulous in federal court in New York City Thursday morning, asserting copyright infringement and demanding that the counterfeit game be immediately taken down...
...easily by a child. And consistency has been key: the bricks produced today have the same bumps and holes, and can still interlock with those produced back in 1958. Fifty years on and the Lego Group is the world's fifth largest toymaker in terms of sales, after Mattel, Hasbro, Bandai and MGA Entertainment...
...toys sold in the U.S. Even companies that haven't been hit with recalls are scouring their production lines for problems, and testing labs say they have been deluged with work. "We're looking at everything right now," says Wayne Charness, a senior vice president at Hasbro...
Other companies are making similar changes--and don't be surprised to hear about them in this year's holiday advertising. Hasbro has reduced the number of contractors it uses, to keep tighter control of the production process, and it too has increased the number of spot checks. That's good news for the checkers. "Our phones are ringing off the hook," says DeRagon of the STR testing lab, which tracks toys from initial design to batch testing of wet paint to audits of contractors' factories...
What companies are involved? Since June, Mattel's Fisher-Price unit has recalled almost 1 million preschool toys, Hasbro has called back the same number of Easy-Bake Ovens, and RC2 Corp. has taken back 1.5 million Thomas & Friends train sets...