Word: hasbro
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...room to experiment or come up with meaning of their own," Linn says. Another problem that Linn and others have with the Transformers movie is its PG-13 rating, meaning it may be inappropriate for the majority of young children who play with Transformers toys, down to age four. Hasbro, the company that makes Transformers and G.I. Joe, deflects these issues. "Parents know their children best," says Samantha Lomow, vice president of boys' marketing at Hasbro. "It's for them to decide what's appropriate for their child...
...Coming from an unlikely manufacturer?Hasbro?s Tiger Electronics division?Tooth Tunes broadcasts two minutes of music straight into your head using something called dentomandibular bone conduction. The experience is fascinating; a tech watcher like me sees it as proof that the next handsfree Bluetooth devices for our phones will be carried not on our ears, but in our mouths. Your kid will probably find Tooth Tunes to be a thrill, but there are a few issues: the best way to listen to the song is by holding the brush still between your teeth, and each brush only comes with...
Last week, however, Monopoly changed its face. At least the doggy-and-thimble part. In Hasbro's Monopoly: Here and Now edition, the game has been made over, and upscaled, for the 21st century. The properties, named by designer Charles Darrow for locales in Atlantic City, now include real estate from around the country, selected by online vote. The railroads have become airports. Weimar-style hyperinflation has set in--for passing Go, you collect $2 million--but Times Square is a bargain at $4 mil, and while it's a refreshing admission that, yes, you can buy the White House...
...heroes, now bringing in nearly $230 million annually from more than 500 licensing partners. Today the Marvel brand adorns everything from toys, games and apparel to hotels and theme parks. "Marvel has the best array of characters of any licensor in the business," says Brian Goldner, president of Hasbro's U.S. toy division, whose company in January guaranteed Marvel at least $205 million for its toy licenses over the next five years...
DIED. Bernard Loomis, 82, canny toy marketer known as "the man who invented Saturday morning" for pioneering the production of TV shows that promoted toys; in Palm Beach Gardens, Fla. Working for toy giants Mattel, Kenner and Hasbro from the 1950s to the 1990s, Loomis developed hits, including Star Wars action figures--demand was once so high he gave IOUs to consumers while more toys were made--and a cartoon featuring Hot Wheels cars...