Word: hassenfeld
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...Glee Club, according to tradition, sang “10,000 Men of Harvard”; in an irreverent turn, this was followed by an electronic remix composed by Noam Hassenfeld...
Entry 4: Noam Hassenfeld...
...smartest shop in the business right now is Rhode Island-based Hasbro, which this year expects to reach sales of $1.2 billion and surpass Mattel as the largest U.S. toymaker. Hasbro, which is now operated by its third generation of Hassenfeld brothers, has profited from a somewhat contrary attitude. The company avoided getting into video games in 1979, which at the time prompted wags to call it "Has-been." Instead, the company plunged / deeper into conventional toys, which eventually produced such smash hits as Transformers and My Little Pony, a line of plastic, pastel-colored toys...
...high doll whose face-a composite of 20 Congressional Medal of Honor winners-is instantly recognized in at least 10 million American homes. Launched over three years ago by Hassenfeld Bros, of Pawtucket, R.I., he has 21 movable parts that enable him to salute smartly, grasp the fork of a tiny mess kit with ease, crouch in a foxhole or squeeze into a Jeep. "He's like a real person," said Chicago's Jon Anderson, 5. And while some fathers worry that doll-playing is "sissy," others find Joe "real gutsy." Asks one mother: "How else...
...creators, G.I. Joe is also a gold mine. "Once a kid gets Joe," says President Merrill Hassenfeld happily, "his parents are hooked." Not only hooked, but squirming, for, though the basic doll costs only $4, he comes with enough extra equipment to make a quartermaster's head swim, can be equipped for multiple duties ranging from ski patrol and forward artillery observer to underwater demolition...
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