Word: hassenfeld
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Dates: during 1980-1989
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...smartest shop in the business right now is Rhode Island-based Hasbro, which this year expects to reach sales of $1.2 billion and surpass Mattel as the largest U.S. toymaker. Hasbro, which is now operated by its third generation of Hassenfeld brothers, has profited from a somewhat contrary attitude. The company avoided getting into video games in 1979, which at the time prompted wags to call it "Has-been." Instead, the company plunged / deeper into conventional toys, which eventually produced such smash hits as Transformers and My Little Pony, a line of plastic, pastel-colored toys...
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