Word: hat
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Dates: during 1980-1989
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...acknowledges the confusion. "Most people assume when they see the hat that the Y stands for Yale," he says. "But let it be known that the creator of the Yuppie drinking helmet prefers that Yale doesn't score a point against Harvard...
...piece, however, the hat's only Yuppie attribute may be its price...
According to Del Ray though, the price may be one of the hat's chief selling points. "Our hat is the only thing Yuppies admit to buying," he says...
Even Del Ray, though, who says he originally created the Yuppie Drinking Helmet "as a joke," says he is astonished by the hat's success...
...year-old undergraduate in business at the University of Southern California, should know the real thing when he sees it. After all, he has been transformed from a pre-natal Yuppie to true breed since he developed the hat. "I drink Perrier, drive a BMW, and don't have an American Express Card, but I'd like to," he says...