Word: hatchback
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Dates: during 1980-1989
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Although a Yugo can be had for less than $4,000, making it the cheapest car in the U.S., its fortunes have been flagging. Americans bought only 43,000 of the glitch-prone subcompacts last year -- well below predictions made when the two-door hatchback was first imported from Yugoslavia in 1985. Now a consortium organized by the Mabon, Nugent investment firm in New York City has paid $40 million to gain control of Yugo America and has promised to spend $40 million more for a campaign to tout new models...
Almost everything the company produces these days seems to fly out of showrooms. The latest Ford model is a hot two- door hatchback called the Probe, which was designed and developed in a joint project with Mazda. -- Lee Iacocca sounds off in his second book, Talking Straight. -- A mess of misleading economic indicators fluctuate wildly and go through repeated revisions...
Under the innovative leadership of Chairman Donald Petersen, Ford is not simply coasting with its established models. Last month it introduced the Probe, a sporty two-door hatchback that may turn out to be nearly as successful as the Taurus. For a base price of $10,459, the Probe offers front- wheel drive, a zippy but economical four-cylinder engine and the sleek, aerodynamic look of a European or Japanese import. That should not be surprising, because Ford designed and developed the Probe in a joint project with Mazda, the Japanese company in which Ford owns a 25% interest. Mazda...
...been lukewarm, but now another East European country is preparing an assault on the U.S. market. Auto-Dacia, Rumania's state-run car company, plans to introduce its Oltcit, Aro and Dacia models this spring. That could start a price war among comrades. The Oltcit, a three-door hatchback, will go for $3,980 -- $10 less than the cost of a Yugo...
...consulting firm that bears his name, lauds Honda's attention to owners' needs in designing its cars. He recalls one Honda design team that spent several days at a California shopping mall interviewing drivers as they loaded bags into their cars. Their investigations paid off in the redesigned Civic hatchback...