Word: hatchback
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Dates: during 2000-2009
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...admissions officer, watching families reassess their means and ends, suggests that maybe the insane competitiveness will recede. The yoga instructor says living more simply relaxes us, as if the entire country needs to slow its breathing. The buyer at the used-car lot feels both frugal and green: that hatchback isn't used, it's "pre-owned," and this counts as recycling. The discount shoppers view their task as a scavenger hunt and take a certain pride in finding the bargain, cutting the deal; 23% of us are haggling more, a profitable contact sport...
...Much like the pubescent years we were enduring, summer concerts were more about the journey than the destination. Headliners, therefore, were irrelevant. No sooner had the Warped Tour been posted than we donned rubber bracelets and piled into the hatchback of whichever friend had most recently learned to drive. Once we got there, we were a lot more concerned with the contents of our illicit “water” bottles than we were with the musical styling of Blink-182. By this token, I regularly made the trek to see some of the worst college-rock bills...
...flexibility also extends to the rhythm of work: BMW has struck deals with its heavily unionized workforce that enable it to run its factories more or less as demand dictates. Its newest plant in Leipzig, where the 3-series and new 1-series hatchback cars are built, runs anywhere from 60 to 140 hours per week. Instead of classic two- or three-shift rosters, the company juggles some 300 working-time permutations to determine optimal use of its teams of workers, some of whom are contract "permatemps" more common...
Indeed, after an extended drought, Nissan is roaring back with what Ghosn calls a "product offensive." New models include the redesigned Sentra sedan, the subcompact Versa hatchback and, coming next year, a crossover called Rogue. At the Los Angeles Auto Show on Nov. 29, Nissan plans to unveil a coupe version of the Altima, due to go on sale next summer. "When you put so much energy and investment in, you're always nervous," says Ghosn. "Until you see the first few months of sales, you have doubts...
Under CEO Ghosn, above, Nissan played it safe with the 2007 Altima, left, a fairly conservative redesign of the popular sedan. Versa, a hatchback launched in July, is flying off lots. Nissan focused on interior roominess and cargo space for this small car and seems to have...