Word: hatfields
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Dates: during 2000-2009
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...starting points for treatment, but public education to correct the stigma associated with mental illness will help bring acceptance for bipolar and similar disorders. We need funds for research that will make the lives of these kids and their families hopeful and prosperous. ABIGAIL BULKLEY ROBERTS Hatfield, Mass...
...post-Sept. 11 environment, India finds itself on a new moral plateau. Its government has vehemently protested Pakistan's active support of armed insurgents-which is well known, even if Islamabad has denied it. In the past, the world paid little attention; it seemed to be a Hatfield and McCoy situation. The U.S. war on terrorism changed that. "It's a different world now," Indian Defense Minister George Fernandes told Time. "Sept. 11 made the U.S. realize the damage that a couple of terrorists can cause." While fearful that New Delhi's military maneuvers would...
Toys don't get much more classic than Lincoln Logs: interlocking brown wooden pieces that kids since 1916 have used to build frontier cabins and fences. Under manufacturer Hasbro, Lincoln Logs languished in recent decades. But three years ago, a small company based in Hatfield, Pa., called K'Nex, licensed the brand and found ways to push it into stores. Ever since, the toys have been tumbling into shoppers' carts. With $50 million in sales this year, they're more popular than ever...
...cheerleader, Torrance, thinks nothing of flirting with a punk who just moved to town from L.A. When he becomes her boyfriend, his punkness and her cheerleaderness are hardly a source of drama at all, while in "Valley Girl," the punk and the popular girl might as well have been Hatfield and McCoy. In "Sugar and Spice," a tight-knit band of cheerleaders consists of a perky prom queen type, a trash-talking convict's daughter, a goodie-two-shoes fundamentalist Christian, and a nerd who gets into Harvard. If they were characters in a movie made ten years ago, they...
...There is statistical and anecdotal evidence that ambient media do work. Hatfield's research shows that supermarket floor ads can increase a product's in-store sales an average of 15.5%. Van den Bergh Foods reports that gas-pump nozzle ads for its Peperami snack sticks boost in-store sales by 22.5%. "Pump nozzles are a good way of promoting Peperami as an on-the-move snack," says a Van den Bergh spokesman, adding that 80% of its customers are males 34 and younger. Ambient ads often "reach a specific audience when they're most receptive," notes Hayes...