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Some of the hardest-hitting kid-glove campaigns have been waged on small budgets. Among the most influential ads of the past decade, thanks to Baron George Wrangell of the black eye patch, have been the Hathaway Shirt series; for a modest $300,000 in four years, Hathaway boosted sales more than 65%. Other companies have used sophisticated advertising to transform a product's personality. Since Philip Morris Inc. decided to turn ladylike Marlboro into a "heman" cigarette, its ads have centered on a succession of tattooed male smokers; the brand has in less than a year...

Author: /time Magazine | Title: Business: THE SOPHISTICATED SELL | 9/3/1956 | See Source »

JAPANESE IMPORTS are forcing shutdown of some U.S. mills, complain U.S. textilemen, who are stepping up campaign for stiffer tariffs. Both New England's Berkshire Hathaway, Inc. and Bates Manufacturing Co. are extending vacation shutdowns one week because of increasing Japanese competition, while South Carolina's small Camperdown Mills is closing down completely "in the face of Japanese competition." Japanese, however, are acting to curb exports themselves...

Author: /time Magazine | Title: Time Clock, Jul. 2, 1956 | 7/2/1956 | See Source »

...Hathaway was the big gun for the JV's as he hit safely three times, including a two-run homer. Don Slotkin also added two hits to the Crimson's attack...

Author: NO WRITER ATTRIBUTED | Title: JV Baseball Victory | 5/16/1956 | See Source »

...This is one of the most melodic and well-constructed pieces of romantic chamber music. The assisting clarinetist, James Wood, was superb. His tone was sweet though not syrupy throughout the clarinet's large range from pianissimo to fortissimo, and he blended well with violinists Edward Filmanowitz and Ronald Hathaway. All the string players helped bring out the rich Brahms texture. It is unusual to have such a fine student quartet in the University...

Author: By Stephen Addiss, | Title: The Cambridge Quartet | 2/28/1956 | See Source »

...coincidence, ex-Budget Director Douglas also wears an eyepatch. In 1949, while U.S. Ambassador to Britain, he was casting for salmon in West Hampshire, snagged a fishhook in his left eye. He adopted the patch to avoid double vision-incidentally inspiring the advertising campaign of the Man in the Hathaway Shirt. * To return to Washington in December, 1954 as Ike's special assistant on foreign economic policy...

Author: /time Magazine | Title: National Affairs: The Logical Man | 1/23/1956 | See Source »

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