Word: hathaways
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Dates: during 1960-1969
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...country of the bland, the one-eyed Man in the Hathaway Shirt was a sensation when he appeared in 1951. In those days he was a debonair White Russian, Baron George Wrangel, replaced a year ago by Colin Fox, a dashing British solo Atlantic sailor. Nonetheless, Ellerton F. Jette, 65, retiring this month as president of Maine's C. F. Hathaway Co., admitted that the original suggestion by Adman David Ogilvy to use an "injured man" as a symbol gave Jette the shudders. "Why stress an unfortunate aspect, such as partial blindness?" he asked. He soon found his answer...
...that is becoming one of the most popular in the advertising world: the tie-in ad, a mating of two or more products in a single display. Used last year by more than 400 companies, tie-ins have brought together such disparate products as RCA Victor and Schenley whiskies, Hathaway shirts and Air India, Remington Arms shotguns and Stetson hats. United Air Lines is so eager to tie that it is setting up a special budget for the purpose, will listen to any proposals short of liquor and lingerie...
...absorbed, Viyella intends to move more deeply into synthetics. At the same time Hyman, who has made 28 transatlantic trips and is a self-styled "Americanophile," will step up his marketing in the U.S., where 50% of Viyella production already goes. To service such stateside customers as Manhattan Shirt, Hathaway Shirt, Kayser-Roth and Hart Schaffner & Marx, he intends to re-establish an American mill closed down by earlier management a decade ago in what he regards as an ill-advised cost-cutting move. To step up demand for his products, he has begun a new and perky U.S. advertising...
...paved with good inventions. As chief of Ogilvy, Benson & Mather, which he founded 15 years ago, he has used polished presentations to woo and win blue-chip clients such as Shell Oil, General Foods, and Sears, Roebuck, and he has turned out sophisticated campaigns spotlighting the man in the Hathaway shirt and the Rolls-Royce, where "At Sixty Miles an Hour the Loudest Noise Comes from the Electric Clock." He was always ready to give an interviewer a phrase that would catch headlines, and to send progress reports on his agency to 600 business leaders who had never inquired about...
...Sunday Express arrived for an exclusive interview with Kim Novak-and that's what he got. He stopped taking notes and started holding hands with her at the races. "This is a very personal thing between Roddy and me," Kim tells Roddy's competitors. Meanwhile. Director Henry Hathaway. 65, was telling Novak that she was "a silly bitch" and "a stupid cow." Novak went off to London and hid from reporters in her own reporter's pad. Hathaway quit. Actor-Scriptwriter Bryan Forbes quit, too. Laurence Harvey, who plays the young Maugham in the transparently autobiographical story...