Word: haulings
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...Bigger Haul. One factor in the improvement of movie fortunes is the success of road shows, the reserved-seat blockbusters that are increasingly occupying the major theaters. "Road shows," says 20th Century-Fox President Darryl Zanuck, "have put motion back in motion pictures and put the industry back in high gear." It was Zanuck's exploitation of the road show, beginning with The Longest Day in 1962, that turned the Fox ledger's $40 million loss that year into a $12.5 million gain in 1966. Altogether this year, the studios will release eight road-show films, next year...
Zanuck and his counterparts have found, as one of them put it, that "the road show is a gamble over a longer haul for a bigger haul." The haul is longer because hard-ticket attractions involve higher production and promotion costs; and since they generally play only once or twice a day in only one theater, they can't gross as much, even with their higher admission prices, as the standard release that runs five times a day all over town. The haul gets bigger, however, when the hard-ticket show goes into the second-run, or "grind," theaters...
...applied to the Civil Aeronautics Board to begin nonmilitary service to the Far East. Confident of getting the go-ahead, the company last year opened a new $4.5 million base in Los Angeles, also ordered ten of Douglas' new jumbo-size DC-8s to increase its long-haul capacity. With that expansion came the need to beef up top management...
...fact that it is illegal to manufacture the drug without a federal license. Many hippies -particularly the weekend variety-have taken to using the shorter-lived and still legal DMT (dimethyltryptamine), which produces only a 45-minute trip, or else the related DET (diethyltrypta-mine), an equally short haul. Others are turning on to the milder pre-LSD hallucinogens: cactus-derived mescaline, the American Indian's peyote (it takes many bitter peyote cactus buds to achieve a high; usually, nausea comes first to the uninitiated), or psilocybin, which produces a giggly, warm high...
...Heineman, the pleasant, pensive chairman and chief executive of the Chicago & North Western Railway, has a talent for the unexpected. Such as making money on commuters: the C. & N.W., with a profit of $2,000,000 from its Chicago short-haul service last year, is one of the few U.S. railroads that earned money on that kind of traffic. Or accomplishing unlikely mergers: in a recent move that caught Wall Street by surprise, Heineman announced that for cash and stock exchanges totaling $367 million, the C. & N.W. was acquiring Essex Wire Corp. (annual sales: $375 million), a Fort Wayne...