Word: hausfraus
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Dates: during 2000-2009
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...Crowd (1957), another Kazan film with Andy Griffith as Lonesome Rhodes, a singing hobo who becomes a multimedia demagogue. (The character was said to be fashioned on folksy radio and TV host Arthur Godfrey.) Lonesome's derisive description of his audience is pure Schulberg: "Rednecks, crackers, hillbillies, hausfraus, shut-ins, pea-pickers - everybody that's got to jump when somebody else blows the whistle. ... They're mine! I own 'em! They think like I do. Only they're even more stupid than I am, so I gotta think for 'em." Of course it was Schulberg who was doing the thinking...
This isn't the kind of picture of women and money that has mainly sold on TV lately, though. Take the Golden State hausfraus of Bravo's reality hit The Real Housewives of Orange County, whose concerns are boob jobs, baubles and Botox. ("One of my biggest goals now is to look as hot as I can," declares one.) And in Bravo's The Millionaire Matchmaker, dating guru Patti Stanger hooks up single women with sugar daddies, warning one not to introduce herself as a doctor: "If you lead with your business foot, the man's ding-dong down there...
...surprising?except that 80% of the buyers are women. The sisters look Baywatch but talk Oprah, preaching empowerment and individuality. They also manage themselves, unheard of in a country where stars are remote-controlled by powerful agencies. And at ages when other female stars are packaged as hausfraus, they exude sexuality. At a recent Kano appearance, Sayuri Kosugi, an Internet executive in her 30s, strains to get a glimpse. "They're smart, independent, and they say what they think," she says. "It's like they're of another species...