Word: hausmann
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Dates: during 1930-1939
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...country's pleasantest settings for beer-drinking in oldtime style is at the University of Wisconsin. In 1928 a $1,250,000 Memorial Union was built, and in its basement a genuine Altdeutscher Rathskeller. In the old days, Wisconsin beer-drinkers frequented the Hausmann brewery in Madison. Its bar is now in the new Rathskeller, a strictly masculine sanctuary on whose walls are painted Heidelberg students brandishing steins, a fat monk on a wine cask, a bartender with Speise-und-Getränke Karten, a motto: Des Lebens Sonnenschein ist trinken, lieben, fröhlich sein ("Life...
Minus its bar, Hausmann's has gone on selling near-beer, as has oldtime Fauerbach's. Both will step it up. Madison's Silver Dollar Bar is gone, but not Hammacher's where freshmen had to "cross the Rubicon"- down a two-quart stein in the tradition, without the sabre-flourishes and "prosits," of the salamander ceremony still performed by German Studentenkorps...