Word: haves
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Dates: during 1950-1959
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Cornish Hen Perigourdine. All this,added to the return of veterans from posts abroad and the great increase in travel, has upgraded and greatly widened U.S. food tastes, whetted appetites for exotic new dishes. Many Americans who only ten years ago thought that an artichoke was part of an automobile...
Many famed restaurants have joined the march to the freezer. Manhattan's gilt-edged Chambord puts out a full French line, including bouillabaisse à la Marseillaise, soufflé Grand Marnier, and Cornish Hen Perigourdine with sherry, truffles, foie gras, wild rice and brandy. Schrafft's has put on...
Cooked-ln Religion. The revolution toward convenience wins a new battle-and explodes into new products-almost every week. General Foods' Mortimer chafes at the fact that there are just so many vegetables, so he has put his company to work creating "new" vegetables. General Foods separately purees two...
A Thousand Yards from Work. To be closer to his work, Mortimer built a nine-room house about a thousand yards from the company building in White Plains, N.Y., dubbed it "Done Commuting." He is devoted to his family, seldom brings his briefcase home or does business entertaining there. He...
Mortimer wants products with the widest popular appeal, shies away from the specialized or offbeat food. At General Foods, this policy has resulted in a pretax profit of 10? on sales v. 6.8? for the No. 3 processor, Standard Brands (Chase & Sanborn, Royal desserts, etc.), but well below the 14.8...