Word: haves
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Dates: during 1990-1999
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If the Home Depot campaign is an indication, the greens have a good strategy. Reluctant to be called anti-business, they refer to "market campaigns" rather than consumer boycotts. To deter corporations from taking timber from untouched parts of British Columbia's Great Bear Forest, the world's largest vestige...
Other initiatives come from the deep pockets of eco-conscious foundations, such as the Pew Charitable Trust (assets: $4.7 billion) and the Packard Foundation ($17 billion). Next year, for example, the Monterey Bay Aquarium, with money from Packard, will lead a movement to persuade consumers to stop eating the endangered...
To many environmentalists, the most important issue of all is the apparent onset of global warming. To alert the public--and urge reduction of greenhouse-gas emissions--the National Environmental Trust and the Union of Concerned Scientists have raised $11 million to launch history's largest eco-ad campaign.
This is not to say that first-time Web shoppers hated the experience more than they hate trudging through the mall. The e-stores must have been doing something right; early indicators point to a $12 billion cyber Christmas, way beyond the most optimistic preseason estimates. And since nobody had...
Walter Milancuk's public-school horror story began early, when his son Derrick spent kindergarten in an overcrowded roomful of students who regularly fought in class and cursed the teacher. Milancuk wanted to transfer Derrick, but his salary as a forklift driver couldn't cover private-school tuition. Yet Milancuk...