Word: hawaiian
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Dates: during 1980-1989
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Football is ideally suited for television and ordinarily susceptible to technology. "When you have the technology, damn it, you should use it," says Dallas Cowboys General Manager Schramm, a member of the National Football League's five-man "competition committee," which every off-season invades the Hawaiian islands in the pursuit of progress. The other mad scientists are Miami and Pittsburgh Coaches Don Shula and Chuck Noll, and Atlanta and Cincinnati Executives Eddie LeBaron and Paul Brown. "Every now and then," says Schramm, "we'll move out onto the grass and play like we're football players. Here...
...were not. Scientists at a U.S. Air Force ground station on a Maui mountaintop fired a laser beam 220 miles through space at a minute target, an 8-in. mirror attached to a hatch window on the left side of the space shuttle Discovery, which was speeding above the Hawaiian island at 17,500 m.p.h. The intention was to bounce the low-powered ribbon of light off the mirror and send it flashing back to Maui. But as the blue-green laser beam successfully "painted" the spacecraft over the test site, no reflection bounced back. Mission Commander Daniel Brandenstein stated...
That was back in 1936, when the shirts sold for about a buck. Now the same % number might go for several hundred times the original price. Now high-fashion designers from Italy, Japan and France are adapting and transmuting the fit, dash and splashy spirit of Hawaiian shirts into a bedazzling array of prints. Now up-to-the-minute fashion emporiums like Barneys in New York City import racks full of new Hawaiians, while Bill Gold, co-owner of a vintage clothing store called Repeat Performance in Los Angeles, will go on buying trips to the Midwest to ferret...
Like most fashion trends, however, the hoopla over Hawaiians has been around for some time. Designer fashion has been turning away from somber print hues and subdued patterns over the past few seasons, and the shirts, whether worn by men or women, have an insouciance that works as a parody of conventional cool. "They're great fun to wear," says Tom Selleck, television's most agreeable private eye, who often sports custom-made Hawaiian shirts while crime busting in the islands. "And they're murder under a navy linen sports coat." Says Harriet Love, who carries a good supply...
Onetime tourist regalia, a fanciful means of selling what Writer DeSoto Brown calls "the paradise business," Hawaiian shirts flared into full fashion in the 1950s: President Harry Truman, grinning broadly, appeared on the cover of LIFE wearing a typical eye-popper in 1951. Not long after, the vibrancy of the colors and liveliness of the prints became synonymous with yokeldom and ugly Americanism, what every cartoon American tourist would wear under his camera straps and over his walking shorts, sandals and nylon ankle socks...