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Forbes also became a noisy promoter of building a $300 million radio transmitter in Israel's Negev Desert. Warren Rudman, a budget hawk and former chairman of the Senate appropriations subcommittee that oversaw Forbes' agency (and a Dole supporter), praises Forbes as "full of energy," but adds that "the Negev project was just a total failure, because Democrats and Republicans alike could see that there was no need for it. But Forbes just had no hesitancy in asking for huge amounts of money it would have cost. It was fairly typical behavior for a Washington insider fighting for his project...

Author: /time Magazine | Title: CAMPAIGN '96: IS FORBES FOR REAL? | 2/12/1996 | See Source »

...Entertainment Network has broadcast what amounted to an hour-long infomercial for O.J. This was Simpson doing what he does best--selling himself--and it flopped. BET, which promised a "no-holds-barred" interview, was trying to polish its reputation as a news operation. Simpson's goal was to hawk the $29.95 home video in which he gives his own version of the night when Nicole Brown and Ron Goldman were butchered. Simpson reached out to BET because none of the networks or major cable operations would air ads for the tape--never mind that these same outlets scored some...

Author: /time Magazine | Title: SAY GOODNIGHT, O.J. | 2/5/1996 | See Source »

...that some of them put their objections in writing. But Simpson would not be deflected. After complex negotiations with BET, it was agreed that the network could ask whatever it wished, but Simpson didn't have to answer--and BET sold him $200,000 worth of ad time to hawk the tape...

Author: /time Magazine | Title: SAY GOODNIGHT, O.J. | 2/5/1996 | See Source »

...capital, Grozny, even as hostage-takers under withering Russian assault in Pervomayskaya, Dagestan, vowed to fight to the death. Chechens escalated the conflict as Russian President Boris Yeltsin shook up his cabinet, replacing Presidential Chief of Staff Sergei Filatov, one of the last remaining liberals in his administration, with hawk Nikolai Yegorov. The developments limn the increasingly desperate straits of both the Chechen separatists and Russian president Boris Yeltsin. For Yeltsin, says TIME's J.F.O. McAllister, "Chechnya has been a disaster since it began. With the recent victories of the Communists and nationalists in national elections, the people of political...

Author: /time Magazine | Title: Up Against The Wall | 1/16/1996 | See Source »

DURACELL BATTERIES The creators of the TV Puttermans, the jowly, cackling family of puppets used to hawk Duracell batteries, seem oblivious to the fact that advertising should, at the very least, never be ugly. The mere sight of this brood, at picnics and on porch swings, could make one long for the disturbing Energizer bunny. Moreover, the ads try to satirize American life's most overcaricatured theme, retro suburbia. Memo to Ogilvy & Mather: let them run down...

Author: /time Magazine | Title: The Best Of 1995: ADVERTISING | 12/25/1995 | See Source »

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