Word: hawken
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Dates: during 2000-2009
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...meet nonfinancial standards like environmental friendliness and respect for workers' rights. Assets in such funds have jumped 156% over the past five years, to $31.9 billion, while the fund industry as a whole has grown just 22%, according to fund tracker Lipper. But a recent study by environmentalist Paul Hawken suggests investors might be getting more than they bargained for. Hawken, who runs the Natural Capital Institute in San Francisco, found socially responsible funds owning companies like Iraq-entangled Halliburton, tobacco-products maker Altria and weapons manufacturer Raytheon...
...revolutions go, this one has a large number of theorists and manifestos. Besides McDonough and Braungart's Cradle to Cradle, there is Natural Capitalism by Paul Hawken (founder of gardening supplier Smith & Hawken), Amory Lovins and L. Hunter Lovins; it makes a strong case that natural resources should be just as valued a part of our capital base as factories and machines. Biomimicry by Janine Benyus encourages companies to look to nature for possible design techniques. She cites San Francisco's Iridigm, whose flat screens for mobile electronic devices produce color in a manner similar to the way microscopic structures...
Super-refrigerators use 87% less electricity than older, standard models while costing the same (assuming mass production) and performing better, as Paul Hawken and Amory and L. Hunter Lovins explain in their book Natural Capitalism. In Amsterdam the headquarters of ING Bank, one of Holland's largest banks, uses one-fifth as much energy per square meter as a nearby bank, even though the buildings cost the same to construct. The ING center boasts efficient windows and insulation and a design that enables solar energy to provide much of the building's needs, even in cloudy Northern Europe...
Design mentality permeates Natural Capitalism, the new book co-authored by Amory, Hunter and Paul Hawken. It also energizes the Lovinses' headquarters in the Rockies. Made of thick stone slabs, it is so airtight that the sun's rays entering big windows during the day keep the temperature cozy even on the coldest winter nights. The abundant sunlight almost eliminates the need for daytime artificial lighting, stimulates solar panels to make electricity, keeps the house supplied with hot water and shines on a sort of tropical forest in an atrium with a waterfall and fishponds. Getting the most...