Word: hawken
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Super-refrigerators use 87% less electricity than older, standard models while costing the same (assuming mass production) and performing better, as Paul Hawken and Amory and L. Hunter Lovins explain in their book Natural Capitalism. In Amsterdam the headquarters of ING Bank, one of Holland's largest banks, uses one-fifth as much energy per square meter as a nearby bank, even though the buildings cost the same to construct. The ING center boasts efficient windows and insulation and a design that enables solar energy to provide much of the building's needs, even in cloudy Northern Europe...
While it may be cold outside right now, the popularity of the Queen of Green, Martha Stewart, and last year's $73.6 million in sales for gardening-supply giant Smith & Hawken are clear signs that getting dirty is a full-fledged American fad. Couple that with our perpetual scramble for the latest and greatest techno gadget, and that means the more green technology, the better--everything from automated tractors to high-tech barbecue grills. After all, for aficionados, life outdoors is much more than just keeping lawns in shape and boxwoods trimmed...
...garden for every taste and timetable. White Swan markets the Moonlight Garden, a can of seeds for flowers, mainly white, that "reflect the moon and stars," for people whose long hours mean they only get to see their gardens at night. Eighteen dollars buys a straw mat from Smith & Hawken impregnated with 8,000 wildflower seeds, which the impatient gardener can roll onto an awaiting bed of dirt. Just add water...
Among the best positioned to capitalize on the tastes -- in fact it has probably done the most to invent tastes where they didn't exist before -- is Smith & Hawken, a 16-year-old gardening purveyor that now mails out its catalog to 16 million customers. With a name reminiscent of the reliable groundskeepers of a Sussex estate and a canny sense of American snobbery, Smith & Hawken has spent the past year searching for new and wonderful ways to market $72 Haws watering cans and $42 Felco pruners. Already it has opened 15 stores, with 20 in all planned...
Last year two Smith & Hawken marketing executives set out across the English moors in search of a man known to be the last of the withie crafters. Withies are conical willow trellises used in Britain to corral sheep "We were trekking through the most remote parts of England, and we were completely lost and it was getting dark," says Bonnie Dahan. "Finally, we came upon this man's workshop, and the withies were fabulous. It was a 200-year-old design, and he was the last craftsman who made them. So we made the deal, and we carried them...