Word: hawken
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...bringing the market to their gardens. In all, Americans spent nearly $26 billion last year alone, up 15.5% from the year before and $9.6 billion from five years ago. The $8.4 billion on lawns, the $3.1 billion on flowers are just the beginning. The Victorian watering cart from Smith & Hawken costs $1,500. Tiffany offers a full-size sterling-silver shovel for $9,500. Boutiques bristle with garden furniture, fountains, gargoyles, gazebos, antique Parisian paving stones and authentic-looking archaeological debris. Finally, like sailing and skiing and polo, gardening now offers the wardrobe that reeks of pedigree, clothes...
Only the most disciplined can resist the urge for better equipment, new hybrids, the latest indestructible orchid. Tools that were once an extension of arm and soul are now computer driven and high tech. Smith & Hawken, purveyor of top-drawer English garden tools, has grown from two guys selling ! tools nine years ago out of a California warehouse to a $30 million business...
...Paul Hawken knows his customers well. Of the new generation of gardeners, he says, "their parents had a quarter acre with a power mower and a hedge clipper. They have 600 sq. ft. behind a condo and 90 different kinds of plants in it." But he does not disdain those who crave his lovingly designed tools made of second-growth ash. "Serious gardeners are like serious writers, painters, dancers," he says. "For people who view gardening as a craft, buying the best tool they can get is absolutely essential...
...cases a silky lawn is out of the question, there is a burgeoning market for "meadows in a can," which promise a vast, sweet meadow right out of a picture book. This illusion too does not come cheap: a 4-oz. can of Rocky Mountain wildflower seed from Smith & Hawken goes...
...predicted top dogs in the League, Dartmouth and Princeton, didn't have as easy time as expected last week. Dartmouth's offense, after two first-quarter touchdowns on a 48-yard punt return by Sam Hawken and a 64-yard scamper by Gene Ryzewicz, sputtered for the rest of the game in a 17-7 victory over Massachusetts...