Word: hawkings
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...between 60 and 100 million mines planted in war zones all over the world. If it was profitable to plant mines, imagine how much these firms can make in the demining business. Indeed, that seems to be the aim of a number of companies who traveled to Ottawa to hawk their wares to treaty delegates. Bargains included the $500,000 remote-control mine detector, the supersonic air shovel and the Superman mine-awareness comic book. No word on what the hundreds of land-mine victims, observing the treaty signing on crutches and in wheelchairs, thought of such a commercial display...
...success of the gallows-humor approach is only one indication that the counterculture is alive and thriving on Madison Avenue. Advertisers have been using nostalgia to hawk everything from GTE phone service to the Coopers & Lybrand accounting firm to music by such '60s icons as the Beatles and Bob Dylan. In a current Chevrolet ad, a pair of '60s-style flower children morph into the proud Establishment-type owners of a Chevy Venture van. "The bad pun we use is that baby boomers will retread, not retire," says Yankelovich's Smith...
...they called him. Or "Little Ice Water" or "Blazing Ben" or "the Hawk." Ben Hogan had almost as many nicknames as he did victories in golf's major championships, and that was nine. The sobriquets were mainly attempts to inject a little color into a man whose personality matched his no-nonsense golfing attire--white linen cap, beige shirt and sharply pressed slacks...
Inning eight, Boise: The kids come out to rerun the truck race. The crowd cheers. This time, the mascot, Humphrey the Hawk, starts the race by bringing down his wing. The little girl wins and is loudly applauded. The Hawks widen their lead to a solid 11 runs...
FORT WORTH, Texas: Ben Hogan, the golfer made of stone, died Friday at 84. Some called him "Bantam Ben," because he stood a slight 5-foot-8. Some called him "The Hawk" for the way he analyzed a course. But the Scots called him "The Wee Ice Mon." Because he was Ben Hogan. Hogan was the game's third-winningest player with 63 tour victories. He won nine major championships, four U.S. Open titles, the career Grand Slam and was the only person to win three Grand Slam events in a single season. But the Hogan Mystique was truly born...