Word: hayakawas
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Dates: during 1960-1969
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...changes in curriculum and admission policy, San Francisco State College President Robert R. Smith reluctantly closed his campus down (TIME, Nov. 22). Last week, convinced that he was not the man to reopen the college, Smith resigned. Named to replace him as acting president was Professor Samuel I. Hayakawa, 62, an internationally recognized expert not in administration but in general semantics, the study of the interrelationship of language, thought and behavior...
...After reading your story, "Kids Turning On" [Sept. 13] I wonder what Dr. Hayakawa would have to say about the generation that spent every Saturday at the movies and the rest of the time with their ears glued to the radio, listening to such gems as "The Green Hornet," "Stella Dallas" and "Jack Armstrong...
Good questions, but the answers are hard to come by. Does the fault lie with strict parents or permissive teachers? Urban tensions or too much affluence? Last week Semanticist S. I. Hayakawa of San Francisco State College suggested that the answer to so much disaffection among the young is television. TV, said Hayakawa, addressing the annual convention of the American Psychological Association in his home town, is a "powerful sorcerer." It can bewitch children into becoming alienated and rebellious dropouts or even drug addicts. "Parents and relatives and teachers may talk to them, but the children find them sometimes censorious...
...what about the influence of commercials? They teach, says Hayakawa, "that there is an instant, simple solution to all problems. Acid indigestion can be relieved with Alka-Seltzer; unpopularity can be overcome by using Ban; feelings of sexual inadequacy can be banished by buying a new Mustang, which will transform you into an instant Casanova." Even TV documentaries, "offer neat wrap-ups of complex events." Yet, "the world makes all sorts of demands the television set never told you about, such as study, patience, hard work, and a long apprenticeship in a trade or profession, before you may enjoy what...
Having unburdened himself of all that, Hayakawa hastened to add that he had not intended to make a "terrible condemnation of television." After all, he said, it is "a wonderful instrument of communication, perhaps more effective than any in the history of the world. There are no villains in this story. We are all simply victims of the unforeseen consequences of a technological revolution...