Word: hayworth
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Dates: during 1970-1979
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With her bright red lips, flashing fire-engine fingernails and dramatically mascaraed eyes, the woman of '71 looks like Marilyn Monroe of the '50s, Rita Hayworth of the '40s, Marlene Dietrich of the '30s or even Theda Bara of the '20s. Anybody, that is, but the so-called natural-looking woman of the '60s. The cosmetics makers and the fashion magazines have passed the word: the natural, no-makeup look is a bore. Flashy cosmetic colors are back...
...Rita Hayworth was no great innovator in 1944 with her alluring shorts. In the late '30s, Yonkers, N.Y., had an ordinance that banned these garments for street wear. A parody of the day went something like this: "She went out ashopping in short khaki pants, the kind that in Yonkers is a criminal offense...
...curly hairdos-all part of what Designer Bill Blass terms "the sexy vulgarity" of the '40s. Hot pants? You might have been arrested for calling them that, but there they were 30 years ago. "Most of the styles you see today I've worn already," remarks Rita Hayworth, who once helped make famous a garment called "shorts...
...imagination takes over. Try as they might, imitators never succeed in exactly reproducing the past. The eye of memory takes in 1936 and the elegance of an Astaire dance or the froth of a Lubitsch comedy; it is blind to Depression breadlines. It catches the shapely legs of Rita Hayworth in 1944's hot pants but neglects the 500,000 U.S. war casualties of that year. It is amused by the crew cuts and slang of 1953 but forgets the anti-Communist hysteria and the fear that followed detonation of Russia's first hydrogen bomb...
...perfect target for the Women's Liberation Movement. Passion fashions are clearly male-chauvinist and designed to turn females into mere sex objects. That is part of their nostalgic appeal. In the world of Frederick's, the bra not only endures, it prevails. The allure of Rita Hayworth, circa 1945, lives...