Word: hbr
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...HBR chose the firm because "they understood what we do...and they are HBR readers themselves, which was very important to us," McConville said...
...have no desire to change HBR because HBR works," she said. "We are a trendsetter. Every institution needs to be constantly reinventing itself. We want to become more like ourselves, only better...
...three slogans of the campaign--"Sometimes a magazine opens you," "The type is set, but the thinking is not," and "Read ahead"--reflect HBR's intent to reinforce its reputation as a forward thinking, an "elegant, but immediately applicable," magazine, McConville said...
Wetlaufer said HBR would not be disappointed if the magazine attracted new readers, although editors have no intent of changing the fundamental personality and target audience of the magazine...
Beginning in January, HBR stepped up its frequency from six issues each year to 10. It also incorporated new stylistic and content elements to make the magazine "more modern," including three new columns...