Word: hbr
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Look out, Bollywood. There’s a new player in the South Asian media market—the Harvard Business Review (HBR). The Harvard-owned management journal is launching its 11th international edition in Mumbai, home to the Hindi-language film industry. Harvard Business School Publishing (HBSP), the review’s not-for-profit parent company, announced last week that it would team with the India Today Group, a media conglomerate, on the South Asian venture. The South Asian monthly will contain close to the same content as the U.S. edition but will run regional advertising, according...
Levitt called upon companies to expand their marketing conceptions in his 1960 Harvard Business Review article “Marketing Myopia,” which eventually became one of the best-selling HBR articles of all time...
...Levitt coined the term “globalization” in his HBR article “The Globalization of Markets,” where he described the need to have a common, consistent product when marketing worldwide...
Four of the 25 articles Levitt wrote for HBR garnered McKinsey awards, which are awarded annually to the review’s top two articles. He also wrote or co-wrote eight books about business and marketing. His works are standard required reading in business school courses...
...falls in love, she falls hard.As an undergraduate working at The Crimson, she discovered her love for journalism. As a graduate student at Harvard Business School, she discovered her love for business—its potential and problems. And as editor of the Harvard Business Review (HBR), she discovered her love for Jack F. Welch.She met Welch, the retired CEO of General Electric, on October 11, 2001—the date is engraved on her wedding band, she says—to interview him for an HBR article. She then wrote the article, she recounts in her spacious Boston home...