Word: head-to-head
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...long ago, such head-to-head comparisons in TV commercials would have contravened advertising's most venerable taboo: never openly knock a competitor's product. Indeed, ads that named a rival product were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National Broadcasting Co. permitted the practice in recent years, but few advertisers dared use it. Admen who wanted to tout their clients' goods in a comparative way referred to the competition in tippy-toe "Brand X" allusions. Then in March, the Federal Trade Commission, as part of its drive...
Both the staid Star and the brash Daily News have lost money in head-to-head competition for the afternoon advertising dollar. Star President John H. Kauffmann expects to pick up both circulation and ad linage in the takeover and make the newly named Evening Star and Washington Daily News profitable. He also hopes to make it into more formidable competition for its sole remaining rival, the morning Washington Post (circ...
...demise of the 125-year-old Herald leaves the Globe morning and afternoon papers in head-to-head competition with expanded Hearst entries. The chain bought the name and relatively modern plant of the Herald and this week transformed its tabloid Record American into standard-size papers: the morning Herald Traveler and Record American and, for variety, the afternoon Record American and Herald Traveler. "Strangely enough," says Globe Editor Thomas Winship, "it looks like we may now have more competition, not less...
...California. As the Democratic presidential contenders near the end of their punishing primary ordeal, the stakes in next week's voting for California's 271 delegates are huge. The winner in the head-to-head showdown between Hubert Humphrey and George McGovern will be a heavy favorite to grab the nomination in Miami Beach. As the duel between the two longtime friends from neighboring Midwestern states turns personal, the man with all the momentum is McGovern...
...candidacy 15 months ago has been downright dismal. The Gallup organization, in all of its national soundings, has shown McGovern running between a minuscule 3% and 6% when pitted against his rivals for the nomination. Indeed, until December the Gallup poll did not even pit McGovern in head-to-head polls with President Nixon and Wallace on the grounds that the voters' awareness of his candidacy was so low that no realistic appraisal of his strength was obtainable. Louis Harris polls show a quite similar finding, placing McGovern with only 7% of Democratic and independent preferences...