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...Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner attention in real time - a methodology that runs laps around later asking people to recall what they saw. (See how to plan for retirement...

Author: /time Magazine | Title: Why We Look at Some Web Ads and Not Others | 11/8/2009 | See Source »

...case involved Tim Nicholson, 42, who was laid off last year from his job as head of sustainability at Grainger Plc, Britain's largest residential-property company. Nicholson contended he was laid off because his views on the environment were not shared by Grainger executives, and he sued the company for unfair dismissal under Britain's six-year-old Religion and Belief Regulations, which make it unlawful to discriminate against a person on the grounds of their religious or philosophical beliefs. Grainger argued that Nicholson's climate-change convictions did not qualify for protection under...

Author: /time Magazine | Title: Environmentalism, the British Religion | 11/7/2009 | See Source »

...experts agree. Victoria Phillips, head of employment law at the London firm Thompson's Solicitors, says Burton's ruling laid out several tests to prevent frivolous claims: to qualify for protection, beliefs must focus on a weighty and substantial aspect of human life, they must have a certain level of seriousness and importance, and they must be worthy of respect in a democratic society and not be in conflict with the fundamental rights of others. Along with climate change, "the political philosophies of socialism, Marxism, communism or free-market capitalism might qualify," Burton said in his ruling. But he noted...

Author: /time Magazine | Title: Environmentalism, the British Religion | 11/7/2009 | See Source »

...Traylessism is the opiate of the masses; it will lead to the immediate decline in Harvard's taste and decency if this is absurd trend is not countered head-on,” one of the anonymous survey commenters said...

Author: By Julie R. Barzilay | Title: BREAKING NEWS: Freshmen Discover Trayless Initiatives | 11/7/2009 | See Source »

...have been political suicide for Odinga and Kibaki to refer Kenyans to the ICC themselves. "Any referral by Kenya would have been a de facto admission that Kenya is unable to prosecute the perpetrators, and that would have put us under the umbrella of failed states," Hassan Omar Hassan, head of the Kenya National Commission on Human Rights, tells TIME. "So the President and the Prime Minister wanted to save themselves from embarrassment in that regard...

Author: /time Magazine | Title: After Kenyan Stalling, the ICC Will Investigate Post-Election Riots | 11/6/2009 | See Source »

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