Word: headon
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Dates: during 2000-2009
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...flow, interviews have no such inherent rhythm. Regrettably, the interviews in “The Clash,” organized chronologically, do not have very much continuity. One moment the band will be discussing the heroin addiction and subsequent firing of drummer Nick “Topper” Headon and the next they will be discussing the release of one of their singles. Trying to put together a cohesive history of The Clash is rendered difficult. All the photos don’t help, either. “The Clash” is a scrapbook. The editors compiled photos...
...against Christmas." When he pulled a negative TV ad yet showed it at a press conference, he explained the apparent hypocrisy by saying the skeptical press gave him no choice but to show it to them. Yet he's also a more ubiquitous presence on newscasts than the HeadOn commercials. He's running against, and on the backs of, the media...
Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...
...didn't know anything about marketing, you might think it was important to advertise what a new product does. The makers of HeadOn aren't so naive. Their commercials have an actor repeating "HeadOn. Apply directly to the forehead" while another presses what appears to be a glue stick to her brow. No one mentions that the substance is supposed to cure headaches homeopathically. Early ads did, but focus groups showed that the superrepetitive version made people remember the name the most...
...HeadOn becomes available in Zoloft and Lexapro...