Word: headon
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Tackling the Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features-contour bumpers, hand-welded roof, more leg room-that make it a swell value. A.M.C.'s brass expects the total specialty market to reach 1,000,000 car sales next year, counts on the Javelin to capture a 5% slice, or 50,000 cars. Added to American...
...company has been hurt in recent years by Japanese and European imports, competition from other materials, and belated modernization. As its five spanking-new basic-oxygen furnaces (three more are being built) and its ultramodern continuous-casting operations attest, the company is finally starting to meet the situation headon...
...just a year ago, in the Central Highlands valley of la Drang near Cambodia, that infiltrated North Vietnamese regulars for the first time chose to engage a U.S. unit headon. The result was not only the war's bloodiest battle and a stunning defeat for the Communists, who suffered 2,000 dead, but the beginning of a new phase in the war. Since then, despite heavy bombing of the North and a steady buildup of U.S. troops to interdict the southward flow of troops, infiltration has continued unabated, providing the chief source of new Communist manpower to keep...
...shadow over the candidate was his own Nazi past. In a sense, his selection came at a bad time. Only a few days before, the nearest thing West Germany has to the old Nazi Party won eight seats in elections for the Hesse state legislature. Kiesinger faced the issue headon. He told a press conference that he had joined the party in 1933, but had become disillusioned the next year and remained inactive after that. He insisted that he was drafted into Von Ribbentrop's Foreign Ministry in 1940 and served only in a minor position in the section...
...Sulzberger's move into the heat of the debate on Viet Nam comes as something of a surprise to his readers. He has a tendency to write slightly off the news-analyzing one part of the world when the fire is burning in another. Viet Nam he hits headon. In answer to the neo-isolationism of a Walter Lippman, who argues that the U.S. is over-extended abroad, Sulzberger denies that the U.S. sphere of interest is geographically limited. "Greece and Iran," he wrote, "where U.S. determination forced Communist retreats in Stalin's day, were far from American...