Word: healthfit
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Dates: during 2001-2001
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...health club at which the Crugnolas work out four times a week is HealthFit, a pioneering new facility in Needham, Mass., that caters exclusively to women and seniors. During daytime hours, seniors make up about 80% of the clientele. With its welcoming staff, accessible layout, gleaming air-pressurized weight machines, original art that changes every few months and Big-Band music at a palatable roar, HealthFit has won over 650 fanatically loyal members in its first year. Its founder, John Atwood, 48, spent 25 years in the industry before realizing that he was sick of helping "the already...
...have dramatic effects. Many say they have resumed favorite activities because of a newfound physical confidence. Others cite mental pluses: sharper memories, better sleep and happier moods. Some of the mood lifting comes from good old-fashioned camaraderie. "It's so nice here, you say hi, catch up," says HealthFit regular Barbara Yardley, 78, who recently hiked 33 miles in New Zealand. "There's always something going...
...that idea continues to sink in, smart fitness-club owners will pursue the senior market ever more aggressively. They may even find that 20- and 30-year-olds appreciate Benny Goodman alongside the standard fare of Top 40 pop. Back in Needham, Mass., HealthFit's John Atwood has already begun to get calls from executives at major fitness chains interested in emulating his model, and he knows that before long, Atwood the visionary will be--yawn--Atwood the guy who runs another one of those senior athletic centers. He doesn't mind that much...
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