Word: heard
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Dates: during 1960-1969
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...Carson suggested that he play the piano for the people now, an offer which was taken up, and then how he felt a thrill of excitement as he played and then more of a thrill as the people in the audience applauded him louder than he had ever heard before. Unfortunately, Mr. Nixon was suddenly cut off and did not have time to draw from this incident the conclusion that it proved his qualifications for the highest, most responsible office in the United States...
...richest man in England is so invisible that you undoubtedly have never even heard of him. Sir John Reeves Ellerman, who inherited a shipping fortune now worth almost $300 million, is 58 years old, but he has never made a public statement other than "I have no statement to make." Since he is hardly ever photographed, he has no trouble traveling incognito, often signing on one of his ships as a crewman though of course he doesn't work at it. Ellerman's passion is rodents, on which he wrote a three-volume anatomical study, the definitive work...
These audiences have been joined by the Pepsi generation, which sees but does not believe. Raised on the tube, these young people have heard and seen all the obvious plays on insecurity and are unimpressed by all the weaseling statements that sound impressive but mean nothing. Marshall McLuhan (who else?) has observed that future historians will find in advertising "the richest and most faithful daily reflections that any society ever made of its entire range of activities...
...Speed and performance, or a sense of male power, are blatantly stressed in automobile commercials. Cars become wild animals or fish Wildcat, Impala, Cougar, Stingray, Barracuda. When a man slips behind the wheel humming "Only Mustang makes it happen," he, too, becomes a big ripsnorting stud. Ridiculous? Well, whoever heard of a car called the Aardvark or the Pussycat...
...names of the king and lords from four actual participants in the contemporary French civil war. And he made reference to an intellectual coterie that included Sir Walter Raleigh, Thomas Harriot, the 9th Earl of Northumberland, Matthew Roydon, and George Chapman--of whom you're lucky to have heard of more than...