Word: hearle
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...that don't compete with pizza, chicken or Mexican cuisine, anywhere in the world. Heinecke's previous contracts with the firm barred him only from opening rival pizza outlets. "How can the U.S., which advocates free trade and competition, support that kind of restrictive practice?" Heinecke asks. Says Peter Hearl, executive vice president of Tricon Restaurants International: "We want our franchisees to focus on our business...
...fight with Tricon get so bad? Tricon's Hearl says his company tried to compromise. "We had grandfathered a number of his concepts into the contract, but he's got more concepts than Tricon," he says. What Tricon objects to is Heinecke's new franchise venture in Thailand, Chicken Treat. "As part of the Tricon family, Heinecke has access to information about KFC, and that presents some issues for us," Hearl says. "We welcome competition but not unfair competition." KFC controls more than 65% of the $110 million fast-food chicken market in Thailand. Heinecke counters that Tricon's franchisees...
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