Word: hearstian
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Privately, Hearstlings thought they knew why the News was gaining on them. In the Herald-American, Chicagoans were still getting the Hearstian formula of sex, sensation, antivivisection and Mac-Arthur-for-President. Herald-American staffers were sure that they could do better by dropping the canned crusades in favor of more local news. That was just what Knight's News was giving Chicago: fresh, warmhearted, local-angled stories, sometimes crusading, almost always lively. With the playing down of its foreign coverage and the jazzing up of its typography, the paper had lost some of its prestige among old News...
Well might "MacArthur wade ashore at San Simeon when he comes home," or at any other point on our shores; does Editor Edward T. Leech of the Pittsburgh Press [TIME, March 15] consider the Hearstian kiss of death any more lethal than the Pendergast kiss of death...
Among Manhattan sports editors, the Hearstian Mirror's mustached Dan Parker is the heftiest (260 Ibs.), the most cynical about fight promoters (he keeps needling their racket), and on good days, the poor man's Eustace Tilley.* Dan Parker had some fun with the Bronx tongue in his Dialectician's Dictionary. Samples...
While being all things to all men, Runyon succeeded in always keeping his spotlight fixed on the central characters, and his lurid descriptions of them still retain their vitality. But, compared with the cool, intelligent journalism of Trial Reporter Rebecca West, Runyon's reporting is sensationalism cooked to Hearstian taste. Time has dulled the edge of the slangy, informal jargon that won Runyon so many admirers, and his dramatic exclamations pale into mere verbosity when Mrs. Snyder is asked "Why did you kill your husband?" and gives the utterly simple reply...
Fear is in every lump of Hearstian...