Word: hearstians
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...kind of distraction in which merry-eyed Carmel Snow and her Harper's Bazaar delight. Dublin-born Mrs. Snow was editor of the American Vogue when Richard Berlin, boss of Hearst magazines, lured her away in 1932. (Today Harper's, like Town & Country, gets only the gentlest Hearstian supervision.) She and her fiction editors have bought and plugged such bylines as Virginia Woolf, Jean Stafford, Eudora Welty, Christopher Isherwood, Anna Kavan and Colette...
...titled "Hollywood," written in prose of an inspired spasticity, daily gives her 22,800,000 readers the illusion that they have been behind the sets, the bushes and deep into some of Hollywood's better bed-&-bathrooms. This eminence Columnist Hopper shares (reluctantly) with her rival in revelation, Hearstian Columnist Louella ("Lollipop") Parsons, fat, fiftyish, and fatuous, whose syndicated column reaches some 30,000,000 readers...
...cornerstones of Hearstian journalism is righteous editorial indignation which leads to crusades and, hopefully, to bigger circulation figures. Hearst editors are prepared at a moment's notice to turn the heat up under such standbys as vivisection and habit-forming drugs. Last week they were given a new target: salacious books...
...another, John and Anna Boettiger (pronounced Bot-igger) are determined to get back into publishing. Last week they bought the Buyers Guide, a Seattle advertising throwaway. They planned to make it over into a newspaper such as Hearst's Post-Intelligencer was during their un-Hearstian tenure. In Phoenix, the gradual conversion of the Boettigers' newly purchased Shopping News (TIME, March 11) was under way; they had changed the name to Arizona Times...
...Boettiger went off to war. Anna stayed on for a while, then went to live at the White House. The P-I slipped right back into its old Hearstian tricks; and, as the only morning paper in war-booming Seattle, got away with it. The hopeful Boettigers continued to believe that Hearst would welcome them back and would let Boettiger continue to operate an unHearstian Hearst paper. The Boettigers even tried several times to buy the PI. Last week in Seattle, Lieut. Colonel John Boettiger, about to go on the Army's inactive list, learned what everyone else...