Word: hearstly
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Dates: during 1940-1949
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...sideshow world of the Sunday supplements, where pterrifying pterodactyls often rub wings with faded Broadway butterflies, Hearst's giant American Weekly has long been king. But its crown is slipping. After 14 years of trying, This Week magazine has finally passed it in ad revenues. In 1948, according to figures out last week, This Week carried $16,695,628 worth of ads to the Weekly's $16,466,061. (At $24,900 for a four-color page, This Week's ad rate topped all U.S. magazines.*) The Weekly still led in circulation with 9,410,561 copies...
...editors of Hearst's San Francisco Examiner, the beefy, flashily dressed stranger introduced himself as Bob Patterson, an all-round newshand. He'd just breezed in from Atlanta, he said, via Hollywood, where he had written Brute Force for Mark Hellinger. He wanted...
...March 1946, he got the job-writing the new society chitchat and gossip column that W.R. Hearst had ordered. As "Freddie Francisco," Patterson filled his column with racy penthouse scandal and jive talk, was soon earning $15,000 a year as the Examiner's prize drawing card. Once, when he called a lady Oakland evangelist "sexy-looking," her congregation picketed the Examiner. A great gagster, Freddie rented a beard and paraded with the pickets. He also crusaded against Elmer ("Bones") Remmer, owner of San Francisco's three biggest gambling houses, and drove Bones out of business. (When offered...
...Robert Bernard Considine's nine-room apartment on Manhattan's Fifth Avenue hangs an autographed picture of William Randolph Hearst. It is inscribed to "A great writer on any subject, from his envious associate." Bob Considine is no great writer, but he is the Hearstling who regularly gets there first with the most words on almost any subject...
Though he has made many a fast buck on movie scripts lately (Church of the Good Thief, Ladies Day), Considine has no intention of deserting Hearst for Hollywood. Says he: "Last year I spent time in Palm Springs, Paris and Mexico City. I covered the Kentucky Derby and talked to the Pope. I even saw the World Series. It's a pretty good...