Word: hearstly
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Dates: during 1950-1959
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Died. John Randolph Hearst, 49, assistant general manager of the Hearst newspapers, third of the five sons of the late William Randolph Hearst; in St. Thomas, Virgin Islands...
...bring Togetherness back to McCall's. Langlie hired as editor a man famed for his apartness: stormy, able Herb Mayes, 58, who was fired last month (TIME, Oct. 27) as editor of Hearst's rival Good Housekeeping (circ. 4,367,766). Mayes will bring along Good Housekeeping Managing Editor Margaret ("Maggie") Cousins as his second in command. Editor Mayes may find his hands full. The recession year has cost McCall's a 13.6% drop in ad sales for the first nine months, twice the average loss for the top 20 general magazines. One thing seems certain: after...
Newspapers got wind of what was up, and the storm was on. CALL SECRET MEET AS FALLOUT PERILS L.A.. cried Hearst's Los Angeles Herald & Express. ATOM FALLOUT RISE HERE SETS OFF PANIC. cried the Chandler Mirror-News.Switchboards lit up as anxious residents phoned city officials, newspaper offices. TV studios. Scientists passed out the word. "No danger to anyone.'' said U.C.L.A.'s Nuclear Medicine Expert Dr. Thomas Hennessey. "I don't think the public's mind should be relieved." said U.S.C.'s Biochemistry Professor Dr. Paul Saltman. And when AEC said later that...
Herbert Raymond Mayes was a Hearst editor in the old tradition-bellowing, belligerent, brilliant. He joined the empire in 1927, became editor of the money-making monthly Good Housekeeping in 1938. Says a freelancer who has felt his whip: "Mayes ran that magazine like the overseer of a chain gang." He did everything from assigning articles to writing heads, often refashioned passages of fiction without bothering to tell the author. His editorial recipe served the housewife a hasty pudding of bland fiction, beauty tips, and advice ranging from babies to plumbing. This year Good Housekeeping has a circulation...
Writing this record, Editor Mayes brooked no interference. Trouble started in 1955 when suave, shrewd Richard Deems was promoted from the advertising side of the Hearst magazines to executive vice president in charge of all magazine operations. The two strong-willed men began a struggle for position-Mayes opposing any tinkering, Deems trying to establish himself...